Audio Moblogging for My Car-Free Friend Kurt

On Thursday, I spent a couple hours coaching my friend Kurt Hoelting, a newbie to the blogosphere, on blogging techniques and particularly on podcasting and vlogging. His blog, Inside Passages, is a chronicle of the year-long commitment he has made to avoid the internal combustion engine as much as possible.

The audio player below was posted here automatically via my Hipcast account by calling a number from my cell phone, entering my account’s PIN, and following the instructions. The sound quality is pretty low, but the ease of posting audio content remotely that the system allows is really slick. 

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“World-changing” is now a marketing term

My friends over at www.worldchanging.com will get a kick out of this. The inside front cover of the July/August issue of Sierra features a two-page ad for Honda’s Civic Hybrid. Under the banner “Environmentology” (not quite sure what that means, but it sounds nice) artistically rendered in images of plants, the company rightly touts its 32-year history as a fuel-efficiency innovator.

Here’s the passage that caught my eye:

In 1974, Honda introduced the ingeniously simple Civic CVCC. World-changing (sic) for its fuel efficiency and low emissions, the CVCC demonstrated our spirited commitment to environmentally responsible technology…

“World-changing”? Maybe. While Honda has been a leader in green car technology for a long time, it’s important to note that average fuel economy across the industry, even for Hondas, is unsustainably low. Appopriation and imitation are of course the sincerest forms of flattery. Kudos should go at the very least to Alex and Jamais at WC for changing the lexicon. It’s nice to see Madison Avenue’s taking notice.